2020-01-31 Alex Harley

Monthly update, January 2021 Edition

Welcome to our first update of 2021. It’s only a month into the year and already so much has happened both in the privacy world as well as outside it. Let’s dive in and see what we’ve been up to.

Open startup

The biggest announcement of the new year is that we’re transitioning Portabella to be an open startup. If you’re unsure what that means don’t fret. It’s definitely a new term but one we’re happy to be driving forward.

In addition to sharing our successes and failures, being an open startup means we make all of our business metrics public. Page views, sign ups, monthly recurring revenue (MRR) and more are all now available at our open startup page. If there’s any additional metrics missing that you’d like to see, feel free to reach out and we’ll make them public.

If that was TLDR and you’re just wanting our most important metrics for the month, here’s a quick overview:

  • $7.98 MRR
  • 48 new users
  • 41 created projects.

If you remembered from our last update in November we said we’d also be tracking Twitter growth from now on, here’s our 28 day summary:


Looks good but we can do better.

Portabella Feedback

The big feature we rolled out this month is one we’re calling Portabella Feedback. If you look in the bottom right hand corner of this page you’ll see a little, clickable purple box. That’s Portabella Feedback. It’s a non-intrusive, end-to-end encrypted customer feedback widget you can embed on your site in seconds.

Portabella Feedback is totally customisable to fit your brand and all feedback you receive from the widget will be funnelled into an existing project on Portabella. This means your user feedback can live right alongside your usual tasks, this is a big step in the right direction if you’re looking to become a more user focused team or application.

Portabella SDK, API and documentation

As part of developing Portabella Feedback we came to the realisation that without the most important part of it being open source (the end-to-end encrypted aspect), it’s impossible for our customers to ever be sure their and their users data is secure.

To that end we’ve open sourced the @portabella/sdk, a TypeScript package that powers all communication from your browser to Portabella’s servers.

We’ll be documenting, writing tutorials and more on our new documentation homepage over the coming months. For now we’ve already written a tutorial on how we created PrivaNote, an end-to-end encrypted note taking application.

What’s ahead?

2021 is going to be a huge year for us at Portabella and we’re so excited you’re along for the ride. Our first point of order is extensively documenting what we’ve done over the last few months and pushing out a bunch of content marketing to really drive home our privacy first mission. We’ll also soon be doing a blog series on how to create your own privacy first and end-to-end encrypted applications.

The next agenda item is ensuring we have a rich ecosystem of applications built around Portabella, our feedback widget and PrivaNote are both great examples of easy to create applications built on Portabella, but we want many more. Keep an eye out for Product Hunt launches we’ll be doing over the coming months.

Finally we’ll continue to improve our core product. We’ve made big strides in the crowded project management space but there’s a few features we’re starting to need ourselves at Portabella, so we’ll get right on to implementing them. First up is milestones, effectively overarching goals that consist of tasks across projects. Look out for that landing soon!

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