Welcome!

Thanks for checking out Portabella! I’m Alex, and I’m on a mission to improve the web.

The idea to start Portabella came about after spending the last three years trying to make a difference at DataWallet. The biggest takeaway from my time there was that while people want to use secure, privacy preserving platforms, a few barriers stand in their way.

  • discoverability - products with huge marketing budgets dominate search results
  • ease of use - oftentimes UI/UX on secure platforms is more difficult for everyday users to ramp up on than alternatives
  • lack of knowledge - it can be hard for people to pinpoint exactly why they need privacy preserving applications.

With Portabella and the ecosystem of tools that will hopefully be built around it, I’m hoping to tackle all three points.